Haircare Product Packaging

CurlyWorld

Packaging design
Three CurlyWorld haircare bottles against a warm backdrop, packaging redesigned by Spitfire Industry
We designed the packaging for CurlyWorld’s line of hair products, which are specifically formulated to protect and enhance the natural beauty of curls. We updated their previous packaging design to be cleaner, sleeker, less expensive and easier to use.
CurlyWorld pump bottle on a wood counter, label carrying the brand's spiral mark
CurlyWorld conditioner bottle and a small spray bottle together on a bathroom shelf
CurlyWorld cleanser in a silver pump bottle against wood panelling, haircare packaging design by Spitfire

more work

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We partner with startups and established brands to design cohesive, scalable product systems—from early concept through production.If you’re thinking about designing a product family or redefining your design language, we’d love to talk.
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